Understanding Corporate Sustainability with William Paddock

About this Episode

How much do you know about sustainability in regards to green buildings?  Maybe you have no idea what that is or you have some scanty information. On this episode, we are honored to have William Paddock on the show. William is the director at WAP Sustainability. Before starting WAP Sustainability, William served as the Sustainability Manager for Mars, Inc. This experience exposed him to the broad nature of sustainability and the challenges of managing sustainability at an enterprise level. As a sustainability manager, he learned first-hand how to prioritize sustainability issues, manage competing stakeholders, and to generate budgets for sustainability projects.

Key Talking Points

  • William’s journey to being the director of WAP Sustainability
  • Understanding sustainability
  • Understanding life cycle assessment
  • Understanding EPDs

Key Milestones of the Episode

[00:58] William’s introduction

[07:40] William’s transition from the corporate world to entrepreneurship

[12:05] Understanding the value of what life cycle assessment brings

[13:49] Evaluating carbon costs

[15:25] William’s proud moments

[18:02] Data transparency when it comes to products

[23:38] What helps William stay on point?

[28:08] William’s advice

Key Quotes

“Where there’s carbon, there’s costs.”

“We get out of bed every morning getting to do, and getting to work on something, really unique, fun, and different.”

“There’s plenty of room for reason to change the rules.”

Key Resources

Cradle to Cradle by Michael Braungart and William McDonought 

Learn More About William Paddock

William Paddock is a managing director at WAP Sustainability. William is responsible for day to day management, business development, strategic partnerships and client delivery. His straightforward approach to sustainability offers business leaders a pragmatic, unbiased, third-party opinion that is designed to broaden and accelerate sustainability initiatives.


Don’t forget to catch more episodes and resources for all of your green building news at the Green Building Matters website.

Connect with Charlie Cichetti and GBES:

Charlie on LinkedIn

Green Building Educational Services

GBES on Twitter

Connect on LinkedIn

Like on Facebook


GBES Pinterest Pins

GBES on Instagram

GBES is excited our membership community is growing.  Consider joining our membership community as members are given access to some of the guests on the podcasts that you can ask project questions. If you are preparing for an exam, there will be more insurances that you will pass your next exam, you will be given cliff notes if you are a member, and so much more. Go to gbes.com/join to learn more about the 4 different levels of access to this one-of-a-kind career-advancing green building community!

If you truly enjoyed the show, don’t forget to leave a positive rating and review on iTunes. We have prepared more episodes for the upcoming weeks, so come by again next week! Thank you for tuning in to the Green Building Matters Podcast!

Copyright © 2019 GBES

Books Our Podcast Guests Have Recommended


Welcome. Join Us.

Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy.

Your Cart

Your cart is empty

SubTotal $0.00


You Might Also Like

If you need assistance selecting CE courses, we're here to help with LIVE CHAT or by email.

chat with us Chat Box