Combining Smart Business with Sustainability with Rosalind Wyatt

Rosalind Wyatt is a consultant that helps companies develop the right ‘SUSTAINEGY’ by combining smart business strategy with sustainability to achieve a strong triple bottom line. She believes the key is to balance the goals of making a profit, protecting the planet, and meeting the needs of stakeholders.

Rosalind is a Marketing educator that helps current and future business leaders understand the importance of achieving the triple bottom line and the role that marketing plays in helping companies develop more sustainable business practices.

The Path Ros Followed  

Ros started out at Prairie View A & M University in Texas and earned her B.S. in Electrical Engineering. She then went to work for Tennessee Valley Authority in a nuclear power plant but knew she wanted to go back to school. Ros then decided to get her MBA at Tennessee Technical University and then returned to Houston, TX where she is from. Someone encouraged Ros to get her Ph.D, Marketing at the University of Houston and ended up teaching there for the next 10 years.

“I was having a hard time finding what I wanted to do next so I had some down time and I said I am going to do something I have always wanted to do, it’s like a fun thing. I had just gotten married, I had a little freedom to explore some things so I decided to go and work for the National Public Radio Affiliate here. – Rosalind Wyatt

Business, Marketing and Sustainability

Ros was starting to feel uneasy in her work and went to a conference on business in sustainability. She was inspired and changed the way she taught marketing. Teaching sustainability in business and marketing became the norm.

“My aunt had an iron that I swear she had for about 45 years. I know that is could also be used as a weapon, it was really heavy. I told young people that we used to have appliances like that, built to last a really long time and what you did was repair them. Students looked at her and said what is this repair you speak of” – Rosalind Wyatt


Ros didn’t really have anyone who opened any doors or influenced her in this journey. But you do meet people along the way that encourage you that are already in that space. Ros mentioned a lady she worked with along the way who was determined to have a LEED certified retail store. She wasn’t in academia but she inspired Ros and her students to do better and to continue learning.

“If we are doing a project with a local business, I like to take them there.  I like for them to go on site. Don’t just listen to the person come and speak to you, go and see what they see, what they see from their perspective, talk to their customers.” – Rosalind Wyatt

Book Recommendations

Drawdown by Paul Hawken

The Color of Law by Richard Rothstein

150 Years of ObamaCare by Daniel E. Dawes

Tune into this podcast to listen to the rest of Rosalind Wyatt’s amazing journey in this podcast hosted by Charlie.

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